Huntingdon helping to shape the future of regional tourism

Huntingdon BID represents the town on a regional working group established by the Cambridgeshire & Peterborough Combined Authority, helping ensure Huntingdon has a voice in shaping the future of tourism and culture across the region.

LVEP working group

Huntingdon BID sits on the LVEP Working Group, which is applying for local Visitor Economy Partnership (LVEP) status through Arts Council England. Achieving LVEP status would formally establish Cambridgeshire and Peterborough as a destination of choice on both the national and international stage — unlocking support, investment, and profile that benefits towns like Huntingdon across the whole region.

LVEPs are a nationally recognised framework championed by VisitEngland, designed to bring together local authorities, destination management organisations, and tourism businesses to develop joined-up strategies that sustainably grow the visitor economy.

What this means for Huntingdon

“Huntingdon has a compelling story to tell. Our history, our riverside, our independent businesses — these are exactly the kinds of assets that make a destination worth visiting. Being part of these working groups means we can make sure Huntingdon is properly represented as the region builds its cultural and tourism vision.”

This work is at the heart of what Huntingdon BID is all about—championing the town, connecting it to wider opportunities, and making sure it stands alongside the region’s larger destinations.

We’ll keep you updated as both initiatives develop. If you’re a local business or organisation and would like to find out more, please get in touch.